Most people participating in posts on social media may be unaware that their responses including reposting, shares, tags and most especially emotional responses to posts are manipulated by nefarious algorithms. The “outrage algorithm” is a self-reinforcing “feedback-loop” originating from an A.I. generated “recommended content” that is solely intended to amplify angry, divisive, and emotionally charged responses to unverified content popping up on everyone’s Home screen feed. What is driving the outrage algorithm is user engagement. By participating and resharing the content you are extending yours and other friend’s screen time which serves to maximize ad revenue via clicks while at the same time spreading outrage throughout the platform. Unsuspecting participants therefore serve to perpetuate disinformation by reposting and adding their comments. “This is outrageous!” they proclaim. Of course it is. That’s the point. Gotcha!
This is not to say that there aren’t, in fact, some reliable sources worthy of sharing. However, most posts circulating on the platform are merely intended to incite outrage so be vigilant and careful when reacting. Take a deep breath and then remove the post from your feed rather than repost or share it. I’m fascinated by how quickly people who experience this “outrage algorithm” respond before they even think about why they are feeling so upset. Maybe do a little background research of your own before you react. Ask yourself is this really true or possibly partially true but mostly misleading disinformation? Why do so many “smart” people get sucked into this charade? Responses are often brutal attacks on personal character, broad sweeping over generalized projection. Participant’s unthoughtful responses unintentionally usher in blame and scapegoating.
Another algorithm circulating social media is the “virtue signaling gaslight” sham. These cite notable authors by taking their comments out of context. Again, In this scenario, the intent of the algorithm is to engage the participant to virtue signal their “uncompromising” values while projecting shame onto others who may not explicitly “Like,” copy and share the hypothetical example of moral ideas such as caring for disadvantaged children with disabilities, deprived and underprivileged. Participants are unaware that they are being used to perpetuate a feedback-loop of projected shame onto friends and family members by asking them to share the post. People who engage in the scheme feel virtuous yet are unaware of the shame that is being perpetuated. This is similar to the outrage algorithm in that the purpose of this devious tactic is to project both virtue and shame. This too is intended to divide and separate whilst increasing ad revenue via boosting screen time and clicks. Accordingly, participating routinely in this kind of content can serve to reframe one’s thinking and desensitize natural neural pathways divinely designed to discern common sense truth from irrational unreality. Studies show that focusing too much time and effort on this kind of screentime can negatively impact emotional self-regulation linked to changes in brain structure and lower the level of executive function replacing critical thinking skills with copy and paste parroting.
Participants in these viral and pernicious posts can only embarrass themselves appearing sophomoric and gullible. I recall my sophomore year in high school. The year was 1968. The Democratic National Convention was held in Chicago August 26-29 in the backdrop of widespread protests against US foreign and domestic policy including the Vietnam War. Just a few weeks prior to the convention, Sirhan Sirhan assassinated Senator Robert F. Kennedy at the Ambassador Hotel in Los Angeles. Think about that for a minute and let it sink in. Was this the result of “influencers,” political pundits, catastrophizing news feeds and pushing outrageous narratives? Like today, there was division in the Democratic party and intense pressure to conform to more progressive identity politics and extreme (us vs. them) individualism. I recall our high school civics teacher encouraging some students to go to downtown Chicago and join the protest (for extra credit, of course). From the perspective of these more mature and reflective senior years of my life, I see this now as an analogue version of the outrage and virtue signaling algorithms. So, this is really nothing new. The pendulum swings, does it not? I’m curious, who are the people perpetuating the outrage apparatus? What’s the endgame? The outrage algorithm has opened a Pandora’s box where we find ourselves fighting our own nagging negative self-doubts and living in the land of irrational unreality.
Final thoughts, insights and opinion:
Who are these people perpetuating the outrage apparatus and other false narratives? Allow me to be blunt. I believe that there are people who wish to inflict “mind viruses”—far-leftwing woke-ism and the very strange alliance with radical Islamism. Simply put the ultra-liberal, progressive social constructivists and bizarrely radical have one thing in common, the scapegoating of Christian conservatives—the desire to liberate people from the shackles of reality. These people include most university professors (over 95%), the absolutely corrupt teachers unions (not teachers) and administrative policy makers in state and federal government and NGO’s where ideological Stalinism is shamelessly professed. America and the West has become too focused on rights instead of personal responsibility. We have come to embrace a false idea of liberty, conceiving of it as doing as one pleases rather than as the freedom to fulfill one’s human potential, care for one’s conscious duties to family and God.
I ponder why some people are so quick to compromise values and traditions, that thing to be “handed down” from generation to generation, that allows us to understand our contemporary selves in relation to others, God and country, the natural endowed principles that enable us to overcome the constraint of self-knowledge that modernity, especially, so called, post modernity imposes. Recently, we have seen the unmasking of socialist/communism via various emissaries and their groupies. Indeed history tends to repeat itself. “Who knows only his own generation remains always a child” (Etched on the west entrance of Norlin Library CU Boulder; attributed to Dr. George Norlin, former president of the University. It is a modern variation of a classic sentiment by Cicero).
If you find yourself sucked into this kind of messaging, don’t despair. You’re not alone. Many people have been drawn down this dark web corridor where lying and distorting of the truth has become commonplace. Consider the foundational virtues that unite us as Americans? What are our common core values? Stand fast on the spirit of truth and the values that unite us. Perhaps we should focus more on “we?” Afterall, this push to divide and separate is directed towards “us.”


