Most of us are aware of the saying “repeat a lie often enough and people will eventually come to believe it”. The illusory truth effect occurs when repeating a statement increases belief that it is true even when the statement is proven to be actually false (Lynn Hasher, David Goldstein, and Thomas Toppino, 1977). Social scientists have successfully repeated this study, so it stands up to repeated trials and construct validity. Astonishingly, even when people know a statement to be false, they can continue to perpetuate it. This is especially true when the truth runs counter to what one wants to believe (or feels) or if one may benefit in some way from perpetuated speech[i].
Fraud and perpetuated speech
Whenever someone is defrauded, i.e., cheated out of money, property, legal rights, or anything valuable through trickery and deceit, false statements and slander always follow. The fraudster never says, “Yea, I screwed him really good!” Instead, they create a narrative about how the person or people they defrauded are the real offenders and provocateurs. The fraudsters are not only thieves but also liars. Lying is necessary to protect their character and reputation. But once uncovered, their reaction is outrage. “All fraud is perpetuated by speech.” “When you use speech to commit fraud, it is not protected by the First Amendment,” (Special Counsel Jack Smith, 2026). When we observe gaslighting like we have recently, we can be confident that the fraudsters are blaming others for their own narcissistic nihilism in order to create nagging doubt. “Did God really say, ‘You must not eat from any tree in the garden’?” (Gen 3:1, NIV). Surely the victim is guilty.
Let’s be honest, government bureaucracy makes it easy to defraud the tax payer (you and me) through programs like Paycheck Protection Program (PPP) during COVID, USAID, SNAP, Feeding Our Future (FOF) in Minneapolis, similar FOF programs in Maine and California, not to mention healthcare fraud including over $14 billion in false claims. The list goes on and on. Why? Fraud appears to be most prevalent when government leaders implement social welfare programs designed to “take care of the people.” Why do the fraudsters always manage to get away with the scam? Perhaps it’s because they are often enabled by political coconspirators. Again, USAID is one such example. People lose faith in their elected government officials and become cynical.
The illusory truth effect is real and it can stifle personal growth, well-being and sense of community and shared values (van Prooijen J.W., Šrol J, Maglić M., 2025). It ushers in anxiety and paralysis crushing spirits and ultimately dividing and separating people into classes (haves and have nots). Accordingly, division is the primary objective. The Illusory truth effect takes a page out of Saul Alinski’s playbook, “Rules for Radicals.” This infamous treatise details how to create a social state by dividing the people into wealthy and poor, informed and uninformed (stupid) in order to cause discontent and class warfare.
What to do? How should we choose to live our lives? What values do we stand for? What is one’s “redline,” and when crossed, what action should we take? How do we discern truth from misinformation? Have you considered what might have caused some people to be swept up into the web of misinformation? If we don’t agree with another’s perspective, do we cancel, censor, demean, shame, tear down and cry out loudly? Have we lost our sense of dignity and respect for one another? I hope not! “So then we pursue the things which make for peace and the building up of one another” (Romans 14:19, NIV).
While I was teaching graduate studies at the university, students could not advance to “candidate” until they successfully submitted and defended their research proposal. I served as the research chair for over 500 students during my tenure and taught Research Methods, an advanced statistics course with the emphasis on how to conduct evidence based research. In the first week of class I instructed students to not believe everything they read, see or hear, including what was being taught by their professors. I’m an advocate for critical thinking. Schools are for educating not indoctrinating! Learn how to think and write original and authentic compositions (posts). As much as is possible, interview the original author of a research publication. Most researchers love to share their knowledge with graduate students and other researchers. Meet with people that have opposing viewpoints, perspectives and worldviews. Listen carefully and you will learn a lot.
That said, I’m going to suggest that when one “feels” hard pressed, threatened, unsafe, pushed over the edge, triggered and/or outraged, that this “feeling” is not a coincidence, it is caused by premeditated and calculated hyperbole. Personal feelings are a reaction to the illusory truth effect. Remember, the Internet amplifies misinformation (see my prior blog post “feedback loop”). When the noise is amplified to the point of distorted saturation, wise people will hit the pause button. It is time we reboot and engage with each other outside the Internet platforms like we used to do before TikTok, Facebook and Instagram. Can you recall what it was like to experience facial expressions and body language? Endeavor to connect at a deeper and more meaningful, thoughtful and disciplined level. Share what you think with others and explain how and why you arrived at your perspective instead of “cut and paste” perpetuated speech.
We live in times of great change and find ourselves overwhelmed with deception via the Internet and social media. AI is designed to locate existing information on specific topics but some of that metadata is misinformation, not to mention unscrupulous content and programming bias. The challenge will be how to discern truth and overcome the toxic consequences of the illusory truth effect.
References
Alinsky, Saul David, 1909-1972. Rules for radicals : a practical primer for realistic radicals / Saul D. Alinsky. — Vintage Books ed.,
Bible NIV (1978). Zandervan
Hasher, Lynn; Goldstein, David; Toppino, Thomas (1977). “Frequency and the conference of referential validity”. Journal of Verbal Learning and Verbal Behavior. 16 (1): 107–112. doi:10.1016/S0022-5371(77)80012-1
Rincón, E., (2021). There’s No Denying the Socialist Roots of Fascist. FEE. https://fee.org/articles/theres-no-denying-the-socialist-roots-of-fascism/
van Prooijen JW, Šrol J, Maglić M., (2015). How belief in conspiracy theories could harm sustainability. Nat Hum Behav. 2025 Sep;9(9):1770-1779. PMID: 40550915Review.
Former Special Counsel Jack Smith (January 22, 2026). Testimony before the House Judiciary Committee.
[i] “Perpetuated speech” refers to the continuation, preservation, or repetition of specific words, phrases, myths, or narratives over time, often keeping harmful stereotypes, misinformation, or undesirable situations alive. This term highlights how, through repeated usage (often by media, culture, or individuals), spoken language causes negative beliefs or misconceptions to last indefinitely.
